Welcomes 263 Guests From Bota-P World Company Limited, A Successful International Mice Group In Da Nang!

From February 11 to 14, 2025, Visit Indochina successfully hosted an Thai MICE group in Da Nang, welcoming 263 guests from BOTA P WORLD COMPANY LIMITED – a leading global dietary supplements corporation, with branches in Thailand, Japan, Myanmar, and Laos. This event marks a significant milestone and signals the growing potential of the MICE tourism market in Da Nang.  

The guests had the opportunity to explore iconic destinations in Da Nang, including the world’s longest cable car at Ba Na Hills and the historic town of Hoi An, renowned for its rich Vietnamese cultural heritage. This event not only provided memorable experiences for the participants but also served as an excellent platform to strengthen international business partnerships.

      The Group had taking a day in Ba Na Hills and fell in love in Hoi An...

Notably, the MICE group from BOTA-P received a warm and vibrant welcome from the Da Nang Tourism Promotion Center. The center’s leadership personally greeted the guests at the airport, offering gifts and flowers, and the group was further welcomed with traditional ethnic music performances, reflecting Vietnam's rich culture and renowned hospitality. This not only enhanced the experience for the international guests but also reinforced Da Nang’s growing reputation as a prime destination for MICE tourism, supported by special policies designed for MICE groups.

Traditional ethnic music performances from Da Nang Tourism Promotion Center.

In 2024, Visit Indochina successfully hosted 35 MICE groups, totaling 2,450 guests from key markets such as India, Malaysia, and the Philippines, with tours to Da Nang and Phu Quoc. Notably, the company also organized a large MICE event for 450 visitors from India, which extended over a 9-day stay in Da Nang. In 2025, this MICE group from BOTA-P marks a promising start for the company, and in Q.1 of 2025, Visit Indochina will welcome another MICE group of nearly 300 guests from the Philippines.

Visit Indochina.