Vietnam’s National tourism website surpasses Thailand’s, ranks second in Southeast Asia by traffic
In October 2026, Vietnam’s official national tourism website, vietnam.travel, recorded more than 367,000 visits, surpassing Thailand’s tourism website to rank second among the Southeast Asian websites compared, behind Singapore.
According to information released by the Tourism Information Centre under the Vietnam National Authority of Tourism on 8 November, data from traffic analytics platform Similarweb showed that vietnam.travel received 367,050 visits worldwide in October 2026, up 19.4% from the previous month.
Meanwhile, Thailand’s tourism website, tourismthailand.org, recorded 338,308 visits, down 20.02%. Singapore’s visitsingapore.com ranked first with 423,953 visits, up 5.57%.
Vietnam’s tourism website records more than 90% of visits from overseas
Beyond its growth in traffic, vietnam.travel also recorded stronger engagement across several metrics compared with the two other websites.
The average visit duration on vietnam.travel reached 53 seconds, compared with 44 seconds on Singapore’s website and 43 seconds on Thailand’s.
The average number of pages viewed per visit on vietnam.travel stood at 1.92, higher than Singapore’s 1.63 and Thailand’s 1.76.
Notably, 90.6% of visits to vietnam.travel came from overseas. By comparison, international visits accounted for 86% of traffic to Singapore’s tourism website and 62% to Thailand’s.
According to the Tourism Information Centre, these figures indicate that Vietnam’s national tourism website is improving its reach among international audiences.
Alongside its growing traffic, vietnam.travel is being upgraded from a destination information website into a platform that provides information, connects services and supports travellers throughout their trip-planning process.
Expanding to 11 languages and moving towards ai integration
One of the notable developments is the expansion from English to 11 languages: English, Japanese, Chinese, Korean, French, German, Russian, Spanish, Portuguese, Hindi and Thai.
This expansion aims to improve accessibility for travellers in international markets while promoting Vietnamese tourism products through images, videos and other multimedia content.
In addition to destination information, the website is being developed to integrate search and booking functions for travel services, including tours, flights, hotels, attraction tickets, transportation, eSIMs and resort services.
Visitors explore and experience Vietnam’s famous destinations
Travellers will also be able to submit booking requests and make online payments through the integrated service connections.
Notably, artificial intelligence (AI) is expected to be introduced to support conversational translation, information searches, itinerary consultations and personalised service recommendations based on individual traveller needs.
According to the Tourism Information Centre, the upgrade of vietnam.travel is being carried out in phases. New functions will be launched once integrations have been completed, tested and confirmed to meet operational requirements.
The integration of destination information with online services is expected to make it easier for travellers to research, select and book services, while providing Vietnamese localities and tourism businesses with an additional channel to promote their offerings and reach international visitors.
In the first nine months of 2026, Vietnam welcomed approximately 17.68 million international visitors, equivalent to 70.7% of its annual target. For 2026, the country aims to attract 25–27 million international visitors.
With its diverse landscapes, distinctive natural attractions and culturally rich communities, Vietnam has emerged as one of the world’s most appealing travel destinations over the past five years.
The Vietnamese Government has also continued to improve visa policies and expand international flight routes to strengthen connectivity with key source markets.
Visit Indochina – Top 10 DMC in Vietnam
Trusted B2B Travel Partner across Thailand, Laos, Philippines, Malaysia, Taiwan, India & Indonesia.
