Sunworld and Visit Indochina form Strategic Partnership

On December 18th, Sun World Group – Vietnam’s leading entertainment and recreation brand under Sun Group – officially signed a strategic cooperation agreement with three leading companies in tourism and technology: Visit Indochina Ltd., EzCloud, and Klook. The goal is to provide “digitalization” solutions to promote and enhance Vietnamese tourism.

This marks a significant event highlighting Sun World's pioneering efforts in providing digital solutions to enhance the tourist experience through comprehensive applications in travel management and business operations. These include EzCloud - the platform for managing, distributing, and conducting business for leading travel products in Vietnam; Klook - the top e-commerce platform in Asia for travel experiences and services; and notably, the partner Visit Indochina - the leading international travel agency in Vietnam.

With the strategic partner Visit Indochina, the two sides agreed on cooperative solutions aiming for the highest goal of promoting Sun World’s series of tourism products to the markets of Asia and the world. Accordingly, Sun World and Visit Indochina, will closely cooperate in developing new, creative tourism products and boosting the promotion of Sun World’s theme park system to visitors, with the goal of distributing over 30,000 tickets in 2024. Visit Indochina will serve as a bridge to introduce the image of Vietnamese tourism in general and the Sun World brand in particular to international friends through its extensive and prestigious distribution network with extensive experience in the field of international tourism.

Mr. Nguyen Son Thuy, CEO of Visit Indochina, said: “After more than 10 years accompanying Sun World at many key tourist attractions, we highly appreciate the vision, well-planned investment strategy, and world-class products that few enterprises can achieve. It is those unique "gems" of tourism that have made an important contribution to raising the position of Vietnam's tourism industry. The cooperation has demonstrated the sustainable development vision and strategy of the two leading companies in the tourism sector, in order to enhance the competitiveness and image of Vietnamese tourism."

Ms. Tran Nguyen - Deputy General Director of Sun World emphasized: “We are very happy to join hands in strategic cooperation with 3 leading technology and tourism partners in Vietnam: EzCloud, Klook and Visit Indochina at the same time. The proposed collaborative solutions have marked an important milestone in Sun World's commitment to enhancing the tourism experience in Vietnam. With EzCloud's ability to comprehensively support governance and operation, Klook's global scope, and Visit Indochina's extensive network in the tourism industry, we believe that Vietnamese tourism will be leveraged, not only to improve service quality but also increase presence worldwide, through creative digital solutions that are developing rapidly today."

Sun World was officially introduced in 2017, positioning itself as a top-notch international entertainment brand, bringing together theme parks, entertainment complexes and cultural-spiritual architectural complexes built by Sun Group. The Sun World system consists of 6 theme parks and resorts across the three regions of the country: Sun World Ba Na Hills, Asia Park in Da Nang, Sun World Fansipan Legend in Sa Pa, Lao Cai, Sun World Ha Long in Ha Long, Quang Ninh, Sun World Hon Thom in Phu Quoc and Sun World Ba Den Mountain in Tay Ninh. Each Sun World represents a distinct version, harboring cultural hues, human stories, and unique natural landscapes of each region, narrating destination tales with diverse fascinating experiences.

With over 20 years of experience in inbound tourism, Visit Indochina attracts tens of thousands of international visitors to Vietnam each year. The company’s advantage is its diverse and abundant customer network, capturing the leading market share in many Southeast Asian countries, Asia and around the world. The company also has multiple commercial representatives in potential countries such as India, Hong Kong, Thailand, Philippines, Indonesia.