Central Vietnam Pushes Halal Tourism to Attract Muslim Travelers

Authorities and businesses in Hue and Da Nang are stepping up efforts to attract Muslim travelers by promoting Halal tourism in key markets across Southeast Asia.

At the end of August, tourism roadshows were held in Kuala Lumpur (Malaysia) and Jakarta (Indonesia), drawing more than 200 travel agencies, airlines, and media outlets. These events aimed to showcase Central Vietnam’s cultural and natural attractions while highlighting services tailored for muslim visitors, a rapidly growing global tourism segment.

Strategic advantages

Experts note that Hue and Da Nang offer a unique mix of heritage, landscapes, and services that appeal to Muslim travelers. Within 250 km, the region boasts three major airports, including two international ones, providing convenient links to Southeast Asia.

Flights from Kuala Lumpur to Da Nang currently operate 35 times a week and will rise to 42 weekly from October 2025 when Vietjet Air joins the route. Meanwhile, plans for a direct Jakarta – Da Nang connection are underway, with the support of the Vietnamese Embassy in Indonesia.

Developing a Halal ecosystem

Many hotels, restaurants, and attractions in Hue and Da Nang have adopted international Halal standards, offering prayer spaces and religious amenities. These efforts ensure Muslim travelers can enjoy safe and comfortable experiences in line with their cultural and religious practices.

Hue is working on integrating Halal services with its world-famous heritage sites and community-based tours, while Da Nang promotes its image as a safe, family-friendly destination.

Industry experts, including representatives from the Indonesian Travel Agents Association, have praised Central Vietnam for its professionalism, diverse offerings, and sustainable approach. Halal services and eco-tourism are seen as standout features for Southeast Asian and international visitors.

Key markets and opportunities

Muslim tourists, particularly from Gulf countries, are known for high spending and longer stays, often traveling in large groups or families. In Vietnam, Malaysia, Singapore, and India are becoming major source markets.

In the first nine months of 2024, Quang Nam welcomed over 44,000 Malaysian tourists, nearly 35,000 Indian visitors, and more than 21,000 from Singapore, underscoring the region’s growing appeal.

According to Nguyen Son Thuy, Director of Visit Indochina, the Muslim population in Southeast Asia presents significant opportunities. “By focusing on nearby markets such as Malaysia, Singapore, Indonesia, and the Philippines, revenue potential is already substantial before looking further afield,” he said.

Thuy added that once a comprehensive Halal ecosystem is in place, word-of-mouth among travelers will help Central Vietnam’s reputation spread even faster.

Visit Indochina.