A Breakthrough In Branding: Setting Future Direction

Visit Indochina Unveils New Brand Identity, Establishing Long-Term Mission and Vision

At its nine-month business performance review conference for 2024, Visit Indochina officially unveiled a new logo and set forth the company’s long-term development vision.

The Key-moment of the event, when we officially annouce our new brand name

The conference took place against the backdrop of a global tourism industry facing significant market disruptions. Competition for tourists has intensified, and many destinations are grappling with challenges related to visa policies and widespread economic difficulties.

A New Transition for Visit Indochina

In the report on the company's performance over the first nine months, Mr. Nguyen Son Thuy, Director of Visit Indochina, stated that 2024 marks a significant transition for the company, beginning with the rebranding of its identity. Visit Indochina has also established a new mission and vision to guide its business activities moving forward.

Mr. Nguyen Son Thuy delivered a speech summarizing the company's business activities for the first nine months of 2024, while also outlining the company's future development direction.

2024 is also a year of strong market diversification, starting with its traditional market in Thailand. The company has quickly expanded into the Philippines, Laos, Malaysia, Taiwan, and India.

To date, Visit Indochina has entered 10 major markets across Asia. In the first nine months of 2024, the company has solidified its organizational structure and recruited new staff to support Thai, English, and Chinese-speaking markets.

The company has also established representatives in the Philippines, Indonesia, India, and Hong Kong.

Regarding the customer base, the business results for the past nine months indicate that Thailand remains the dominant market, followed by the Philippines, Malaysia, and India.

According to Mr. Nguyen Son Thuy, Director of Visit Indochina, China’s visa-free policy for many countries and the full reopening of several other nations have led to increased competition for Vietnam's inbound tourism market.

Additionally, economic challenges in various regional countries, fierce market competition, and crises in the aviation industry—coupled with fluctuating fuel prices—have impacted both the budgets and travel demands of tourists.

Visit Indochina Strengthens Brand Presence Across Nations

Outlining future plans, Mr. Thuy mentioned that the company will maintain its marketing activities in traditional markets. In particular, the Visit Indochina brand is now well-established in several countries, allowing the company to further enhance its promotional activities and presence at international events and trade fairs, focusing on key markets.

In parallel with market expansion, key personnel appointments have been made, emphasizing that the company’s growth is closely aligned with the development of its team.

Despite the difficulties, Visit Indochina has achieved several remarkable milestones in the first nine months of 2024, notably being selected by international partners to bring large VIP groups to Vietnam.

In the first nine months, the company organized three fam trip groups from the Philippines to explore Central and Northern Vietnam, as well as one fam trip group, including KOLs and media, from Thailand to visit Central Vietnam.

“These large-scale activities once again highlight the company's pioneering role in developing new products, introducing new destinations, and leading international tourism from Southeast Asian markets into Vietnam,” said Mr. Thuy.

The company has also consistently participated in customer engagement, tourism promotion, and international fairs in Thailand, the Philippines, Malaysia, Taiwan, India, and Laos.

Targeting Visit Indochina as a Leading International Travel Company

Setting goals for 2025, Mr. Thuy shared that the company aims to expand branches in key and potential markets, starting with the Philippines.

The company has successfully launched a series of bookings from the Philippines to Hanoi-Sapa since October 2024. In 2025, it will further promote series bookings from the Philippines to Northern and Central Vietnam, with plans to organize fam trips for travel agents from the Philippines and Indonesia to survey Southern Vietnam in 2025.

With a carefully selected and recruited workforce, along with a young, dynamic, and experienced team, Visit Indochina will diversify its activities in welcoming international tourists to Vietnam in 2025. The recognition of Visit Indochina by VITA in 2019 and 2023 as a leading company in attracting Southeast Asian and Indian tourists to Vietnam serves as a significant motivation to be honored again with this prestigious award.

At the conference, in recognition of the efforts of the company’s employees, the Visit Indochina Board of Directors commended individuals and teams for their major contributions. The company also announced new management appointments for selected individuals.

Visit Indochina.