100-Guest Thailand MICE Group Chooses Da Nang for Early 2026 Incentive Trip

In early 2026, a 100-guest Thailand MICE group selected Da Nang as the destination for its incentive travel program, reaffirming the city’s growing appeal in the international MICE tourism market.

The 100-member Thailand MICE delegation from Hopeful Co., Ltd. poses for a group photo at Ba Na Hills, one of Da Nang’s most iconic attractions, during their 3-day incentive program.

Over the past few days, Visit Indochina successfully organized a 3-day, 2-night incentive and sightseeing program for 100 delegates from HOPEFUL COMPANY LIMITED (Thailand). The program combined corporate rewards with immersive travel experiences in Da Nang and Hoi An.

The delegation received a formal welcome at Da Nang International Airport, featuring traditional Vietnamese musical performances and flower presentations. The reception followed international MICE service standards, creating a professional first impression upon arrival in the coastal city.

During the first day, the group visited Linh Ung Pagoda on Son Tra Peninsula, enjoying panoramic views of Da Nang from above. The itinerary continued with a check-in at Son Tra Marina, a popular seaside destination known for its open coastal setting.

On the second day, the delegation spent the entire day exploring Ba Na Hills. Members experienced the cable car system, visited the iconic Golden Bridge and French Village, and participated in team-building activities combined with sightseeing and photography.

Members of the Thailand MICE delegation capture a joyful moment inside the Ba Na Hills cable car, overlooking lush mountain scenery as part of their incentive travel program in Da Nang

On the final day, the group traveled to Hoi An to explore the Bay Mau Coconut Forest, where they enjoyed basket boat rides. The program concluded with a visit to Hoi An Ancient Town, allowing delegates to discover its architecture and local cultural heritage.

The Thailand MICE delegation explores Hoi An Ancient Town, experiencing local heritage and architecture as part of their Da Nang incentive program.

A highlight of the Da Nang incentive trip was a dedicated gala dinner organized exclusively for the group. The event featured a professionally staged setup with advanced sound and lighting systems, live performances, and internal bonding games. As the centerpiece of the incentive model, the gala dinner aimed to recognize and motivate company employees.

The incentive trip concludes with a gala dinner event in Da Nang, featuring team-building activities and celebration for the 100-guest Thailand MICE delegation.

In addition, the delegation visited Da Nang’s iconic landmarks such as Dragon Bridge and Love Bridge, capturing memorable moments during their combined business and leisure trip at the start of the year.

According to Mr. Nguyen Son Thuy, Director of Visit Indochina, welcoming a 100-guest Thailand MICE group at the beginning of 2026 signals positive momentum for the international MICE tourism market. Thailand continues to prove itself as a key source market, contributing significantly to Visit Indochina and to Central Vietnam tourism overall.

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