Vietnam Tourism Surges in the First 8 Months of 2026
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Vietnam welcomed nearly 16 million international visitors in the first eight months of 2026, up 14.4% year on year. Notably, several Southeast Asian markets, where Visit Indochina is focusing its efforts, recorded strong growth.
Data recently released by the Vietnam National Authority of Tourism showed that Vietnam welcomed nearly 2 million international visitors in August 2026 alone, up 19.7% from the previous month and 18.4% compared with the same period in 2025.
In the first eight months of the year, Asian visitors continued to account for the majority of international arrivals to Vietnam, with China and South Korea remaining the two leading source markets.
Central Vietnam Destinations Continue to Attract International Visitors
Notably, arrivals from several Southeast Asian markets recorded strong growth. Visitor numbers from the Philippines rose 58.8% year on year, while Singapore increased by 31.7%, Indonesia by 26.7% and Malaysia by 20.5%.
These markets benefit from their geographical proximity to Vietnam. Direct air connections between the countries also make Vietnam an accessible destination for short trips.
For Southeast Asian travelers, destinations offering beaches, cuisine, entertainment and shopping remain popular choices. Da Nang, Hoi An, Nha Trang, Phu Quoc and Ho Chi Minh City are among the destinations with convenient connections to these markets.
In Da Nang, international visitors can combine a city tour with trips to Hoi An, Ba Na Hills, Son Tra Peninsula, Marble Mountains and the city’s beaches. The short distance between Da Nang and Hoi An also makes day trips convenient.
In recent years, Da Nang has stepped up tourism promotion activities across Southeast Asian markets while strengthening air connectivity. These efforts are considered well aligned with the city’s focus on attracting visitors for short-haul trips.
International visitors exploring Da Nang’s iconic destinations
Beyond Southeast Asia, several other international markets also recorded growth during the first eight months of the year. Arrivals from the United States increased by more than 20%, while visitors from Australia rose 23.3%. Several European markets also recorded double-digit growth.
Vietnam Tourism Continues to Benefit from Its Strong Competitive Advantages
In August, arrivals from Russia surpassed 1 million, up 165.7% year on year, making Russia the third-largest source market for Vietnam.
Russia has consistently recorded strong growth in recent years. The availability of direct flights, together with an increase in group travel, has contributed to the rising number of Russian visitors at Vietnamese destinations, particularly Nha Trang and Da Nang.
Meanwhile, the Indian market also continued to grow, reaching more than 612,000 visitors in the first eight months of the year. The expansion of direct air routes between Vietnam and India has contributed to the growth of this market.
According to the tourism sector, air travel remains the primary means of international arrivals to Vietnam. For regional markets, air connectivity, together with land border crossings, continues to support visitor flows from neighboring countries.
After the first eight months, Vietnam has welcomed nearly 16 million international visitors. The final months of the year are expected to offer favorable conditions as several key markets enter their peak travel season.
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