Visit Indochina Wins Da Nang MICE Tourism Award, Boosting Vietnam MICE Travel

At the announcement event of two major tourism stimulus programs for 2026, the Da Nang Department of Culture, Sports and Tourism honored Visit Indochina as the winner in the MICE tourism category.

Mr. Nguyen Son Thuy, CEO of Visit Indochina, receives the Da Nang MICE Tourism Award in recognition of contributions to Vietnam MICE tourism.

Visit Indochina, along with four other organizations, received certificates of recognition and trophies for their contributions to bringing MICE travelers to Da Nang for visits and experiences in 2025.

Mr. Nguyen Son Thuy, Director of Visit Indochina, went on stage to receive the award at the event.

Visit Indochina and other tourism enterprises are honored for their outstanding contributions to MICE tourism in Da Nang.

At the same event, the Da Nang Department of Culture, Sports and Tourism introduced two major tourism programs for 2026, including the stimulus campaign “Da Nang – Return to Origin” and the MICE Tourism Promotion Program – “Da Nang – Elevating the MICE Experience.”

The tourism stimulus program will run throughout 2026 with more than 30,000 promotional products for visitors, offering discounts ranging from 10% to 60%. These offers focus on accommodation, entrance tickets, entertainment, dining, and wellness services.

A notable highlight of the program is the development of five specific experiential product groups instead of broad promotion. The “Touching Identity” category explores traditional craft villages such as Non Nuoc, connecting with nearby destinations like Thanh Ha and Tra Que, allowing visitors to directly experience production processes and local cultural life.

The “Touching Serenity” group focuses on wellness tourism, meditation, and relaxation at destinations such as the Marble Mountains and Son Tra Peninsula, combined with activities like meditation, tea appreciation, and herbal therapy.

The “Touching Pristine” category develops eco-tourism and trekking products in areas such as Son Tra, Hoa Bac, and Tay Giang, combined with river-based experiences such as stand-up paddleboarding on the Cu De River.

“Touching Moments” features year-round festivals and events, while “Touching Taste” focuses on Quang-style culinary tours, connecting craft villages and local markets.

To stimulate international markets, Da Nang is implementing campaigns to attract repeat visitors, targeting key markets such as South Korea, Japan, China, and Southeast Asia. Promotional activities and lucky draws are organized both online and at tourism events.

The 2026 MICE tourism promotion program has been adjusted with specific criteria, applying to domestic groups of 70 guests or more and international groups of at least 30 guests. The city has also introduced support policies for businesses organizing events, combined with brand promotion activities.

Ms. Nguyen Thi Hoai An, Deputy Director of the Da Nang Department of Culture, Sports and Tourism, noted that travel behavior has shifted toward more in-depth experiences.

The value of a trip is no longer defined solely by scenery, but also by its ability to evoke emotions, highlight cultural identity, and create lasting impressions. The program “Da Nang – Touching the Original” is designed as a strategic direction for the city to adapt to new tourism trends.

In 2026, Da Nang aims to maintain strong tourism growth while building its image as a destination with distinctive products and the capacity to serve large visitor segments, including MICE travelers.

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